El Gallo, Author at EL GALLO SMITHFIELD NC 94.3 FM & 1270AM RALEIGH DURHAM FAYETTEVILLE

There’s no denying the growing influence of multicultural consumers in the U.S. – especially the growing numbers and purchasing power of Hispanic consumers. Early on in the “how to market to Hispanics era,” radio was the go-to-market tactic. Although many strategies have changed in the few two decades on how to reach the Hispanic community – the power of radio has not weakened. Radio is still king when engaging with Hispanics. According […]

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